welcome to the 2022-2023 Gen Z Research Roadmap
here is what access to the roadmap includes:
7 full reports
Workplace
Recruiting and retaining Gen Z talent and the role of work for Gen Z
Top 25
The Top 25 Most Influential Gen Z Brands, as ranked by our GenZ Score. See last year’s here.
Screen Time
The 2023 Gen Z Screen Time Report, an in-depth breakdown with down-to-the-minute stats on app usage among Gen Z. See last year’s here.
Wrapped
Gen Z Wrapped 2023: A Generational Music Report, a look at Gen Z’s top artists, songs, and minutes listened to, via Spotify Wrapped submissions. See last year’s here.
Gaming
Gen Z and New Worlds, a report on how a generation is escaping and immersing themselves in developed worlds.
Sports
A look at the push and pull relationship of Gen Z and sports, and what the future looks like for sport x Gen Z.
Travel
The meaning and role of travel in the lives of Gen Z, how we’re traveling, and what it means for the future of the industry.
15+ Snapshots
Religion
Thrifting
Loyalty
Climate
Sleep
Education
Happiness
Mental Health
Politics
Retail
Parents
Worry
News
Delivery
NFTs
additional benefits
voting rights to decide on the subject for additional polls
surprise research gifts
1 custom post-report presentation
access to participate in Research House (2023)
costs
annual roadmap access is $6k.
